Wire 2014: Gustav Wolf Wire shines

Wire 2014: Gustav Wolf Wire shines

Powerful premiere performance at the industry’s most important fair

It was a terrific start to the wire & tube trade fair activities by Gustav Wolf: the premiere performance from April 7–11 2014 in hall 9 at Düsseldorf Messe met all of the STAL CEO Daniel Wolf’s team’s expectations. The focus was on fostering existing contacts and making new contacts. The concept was right and the success speaks for itself. Daniel Wolf: ”We are 120 percent happy.”

The small but excellent Gustav Wolf stand was heavily frequented on all days. Daniel Wolf, Ralf Krone (Technical Manager Wire) and Holger Kruse (Wire Sales) held talks with customers and suppliers almost nonstop. The visitors’ attention had also been drawn to the presence of Gustav Wolf at this important trade fair for the wire industry through targeted mailing and an advert in the trade press and they were happy to accept the offer.

Plenty of new customer contacts

Pleasing: Gustav Wolf was able to make plenty of new customer contacts at wire, they are now working hard on following up on the trade fair. Daniel Wolf: ”In several cases we got to know exactly the customers we were looking for and who complete our bouquet of products, for example for all kinds of different bent components for hose wire or wire production.”

Particularly important: Gustav Wolf not only presented its wire division to a wider interested public for the first time at wire 2014 but also positioned itself as a problem solver. Holger Kruse: ”We are not just a mass producer with a competitive portfolio but we were able to convince customers by talking to them that we have the right solutions for individual challenges. Added to this is our expertise in the rope sector: a perfect performance that visibly made a good impression during our talks at the stand.” As a result, it is already certain now that Gustav Wolf will also be represented at the next wire & rope in 2016.